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中央电视台黄金段位广告招标历来都被视为“行业风向标”。许多行业专家公认,近些年来,凡是某个行业在中央电视台一套招标时段大量投放广告的时候,这个行业一般会发生三个变化:市场迅速扩容、品牌集中度提高、本土品牌的市场份额超过洋品牌的市场份额。这一理论如今又应验在掌上电脑行业,两家掌上电脑厂商代表——e百分与好记星都以数千万元中标成功,两者中标额总和接近1亿。
CCTV’s golden section of advertising bid has always been regarded as “industry leader ”. Many industry experts recognize that in recent years, when an industry runs a large number of advertisements on a CCTV bidding set, there are generally three changes in the industry: the rapid expansion of the market, the increasing concentration of brands and the increasing market share of local brands Foreign brand market share. This theory is now fulfilled in the handheld computer industry. Two representatives of handheld computer makers - e percent and Hutchison Star won successful biddings in the tens of millions of yuan, bringing the total amount of bids close to 100 million.