在目前的市场推广中,造就了一个与企业关系“暧昧”的人群,他们有一个共同的商业名称叫做代言人。商业代言人是令人羡慕不已的,但并非每个人都能成为幸运者。一般情况下,品牌代言人必须具备这样一个基本条件,那就是其必须为大众所接受、熟知,拥有较高的媒体出现率。如影帝葛优、笑星赵本山、青春靓女徐静蕾、跳水皇后伏明霞,当然还有最近较为火爆的中国国家男子足球队主教练米卢及其他的弟子们。当人们接收到他 In the current marketing, creating a “ambiguous” relationship with the business people, they have a common business name is called spokesperson. Business ambassadors are enviable, but not everyone can be a lucky person. Under normal circumstances, brand ambassadors must have such a basic condition, that is, it must be acceptable to the public, are familiar with, have a higher media presence. Such as Ying Ge Ge You, Zhao Xing Zhao Xiaoshan, young pretty woman Xu Jinglei, diving queen Fu Mingxia, of course, the more popular Chinese national men’s soccer team coach Michel and other disciples. When people receive him