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随着信息全球化的不断推进,我国经济综合实力的日益提升,电视作为重要的现代媒介之一,凭借其覆盖面广、音像结合的技术优势正进行着快速有效的信息传播,现已成为大众了解各个国家和地区近况的重要渠道,也成为了提升国家地位和树立国际形象的手段之一。哈佛大学约瑟夫·奈教授早在1990年就提出“软力量”一词,他把软力量、军事力量以及经济力量并列为国家实力的三大力量来源。他认为:“在全球信息化时代,信息就是力
With the continuous promotion of globalization of information, the overall economic strength of our country is increasing. Television, as one of the important modern media, is carrying out fast and effective information dissemination with its broad coverage and the technical advantages of audio and video integration. Now it has become the public’s understanding An important channel for recent developments in various countries and regions has also become one of the means to elevate the country’s status and establish an international image. As early as 1990, Professor Joseph Nye of Harvard University proposed the term ”soft power“, which lists the three strengths of soft power, military power and economic power as sources of national strength. He believes: ”In the era of global information, information is power