新媒体的发展如火如荼,媒介融合已成为媒体发展的主要趋势。在这一背景下,传统媒体更需要积极融合新媒体,探索出一条新的发展方向。党报负责发出党的声音,是人民的喉舌,更需要适应新形势,发挥新作用。本文将探讨党报在媒体融合背景下所遇到的困难与不足,继而对其未来发展提出策略。 The development of new media is in full swing, and media convergence has become the major trend of media development. In this context, traditional media also need to actively integrate new media and explore a new direction for development. Party newspaper responsible for issuing the voice of the party is the mouthpiece of the people, but also need to adapt to the new situation and play a new role. This article will explore the difficulties and shortcomings encountered by Party newspapers in the context of media convergence, and then put forward strategies for its future development.