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在平面设计得到长足发展的今天,每个国家都在追求有自己特色的平面设计风格。在中国,平面设计极大程度地受到了西方的影响,中国平面设计想要进一步的发展就必须寻求有自主特色的设计元素。文章正是选择了中国传统文化的精髓书法这一元素,通过对书法文化内涵、文化特征以及制作中运用了书法元素的平面设计作品的分析,从而得出书法元素与平面设计结合形成符合国人审美的独特的民族特色是中国平面设计发展的道路这一结论。
In today’s rapid development of graphic design, every country is pursuing its own graphic design style. In China, graphic design has been greatly influenced by the West. For further development, graphic design in China must seek for design elements with its own characteristics. Through the analysis of the cultural connotation and cultural features of calligraphy, as well as the graphic design works using calligraphic elements in the production of the calligraphic elements, it is concluded that the combination of calligraphic elements and graphic design is in line with the aesthetic standards of the Chinese people The unique national characteristics of China’s graphic design is the development of this conclusion.