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随着数字、网络以及信息技术的迅猛发展,城市广播遇到新一轮的挑战,车载电视已经挤进到汽车中的广播市场,手机电视也可以使受众随时随地获得信息和娱乐,它们都对城市广播的市场虎视眈眈。城市广播媒体要想生存发展,不是靠拼命在自己身上找缺点和忙着弥补缺陷,而是要营造自身传播新闻的竞争优势,并将这种优势进行放
With the rapid development of the digital, Internet and information technology, the urban broadcasting has encountered a new round of challenges. Car TV has pushed into the broadcasting market in the car. Mobile TV can also make the audience obtain information and entertainment anytime, anywhere. All of them are right City broadcasting market eyeing. In order to survive and develop, the urban broadcasting media do not rely on desperately looking for shortcomings in themselves and making up for the shortcomings. Instead, they must create a competitive advantage in spreading their own news and put such advantages