文章分析了目前我国乡村旅游的发展现状,认为乡村旅游在经济发展、城乡合作、旅游业的行业发展等各方面都有很大的促进作用;同时也在参考和借鉴国外先进经验的基础上,对新环境、新形势下乡村旅游的发展策略及发展趋势提出了建议,希望我国乡村旅游能持续的、稳健的发展。乡村旅游是指是以农村自然风光、人文遗迹、民俗风情、农业生产、农民生活及农村环境为旅游吸引物,以城市居民为目标市场,满足旅游者的休闲、度假、体验、观光、娱乐等需 This paper analyzes the current development of rural tourism in our country and holds that rural tourism can greatly promote economic development, urban-rural cooperation and the development of the tourism industry. At the same time, based on the reference of foreign advanced experiences, In the new environment, the development strategy and development trend of rural tourism in the new situation are put forward. We hope that the rural tourism in our country can develop steadily and steadily. Rural tourism refers to the tourism attraction which is based on rural natural scenery, cultural relics, folk customs, agricultural production, peasant life and rural environment, and targets urban residents as the target market to meet tourists’ leisure, holiday, experience, sightseeing, entertainment, etc. need