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产品召回属于重大质量事件,什么因素会影响产品召回的频次与严重性?《战略管理杂志》发表了美国圣母大学的一项研究,认为C EO的薪酬高低和结构比例会显著影响经营者对风险的偏好,进而引发产品召回。这一研究对我们在更广泛的经营层面认识召回事件开辟了一个新领域。同时,也为企业提出警告——对经营者的短期目标激励要分外慎重,尤其在那些与消费者健康安全密切相关的领域。
Product recall is a major quality event. What factors will affect the frequency and severity of product recalls? A study published by Notre Dame University in the magazine “Strategic Management Magazine” considers that the pay level and the structural ratio of CEOs will significantly affect the risks to operators. Preferences, and then lead to product recalls. This study opened up a new field for us to recognize the recall event at a broader level of business operations. At the same time, it also warns the company that it should be exceptionally cautious about the short-term goal of the business operators, especially in those areas that are closely related to consumer health and safety.