一个民族、一个国家,只有拥有国际一流的品牌,才能拥有推动国民经济发展的巨大资产,才能支撑民族自尊心和自信心。因此,品牌是民族的财富,是国家发展的动力,是企业塑造形象、提高知名度、占有市场的有利武器。2004年,有色金属行业有13家企业的产品获得“中国名牌”称号。这在有色 Only when a nation or a country has a world-class brand can it possess huge assets for promoting the development of the national economy and can it support its national self-esteem and self-confidence. Therefore, the brand is the national wealth, is the driving force for the development of the country, is shaping the image of enterprises, improve visibility, possession of the market a favorable weapon. In 2004, the products of 13 enterprises in non-ferrous metal industry got the title of “China Famous Brand”. This is colored