“荣,有荣誉、殊荣之意,威,含威望、威仪及尊贵地位之意。荣威合一,体现了创新殊荣、威仪四海的价值观”。在上汽自主品牌“荣威”的发布会上,上汽股份公司总经理王晓秋是这样阐释这个已经被业界关注许久的上汽自主品牌的。不久前,福特集团正式宣布行使对罗孚品牌的优先购买权, “Rong, a glory, the meaning of honor, prestige, prestige, prestige and noble status of meaning.” Roewe one, reflecting the innovative award, universal value. “ In SAIC’s own brand ”Roewe" conference, SAIC shares Wang Xiaochu, general manager of this is to explain this has been the industry’s long-term concern for the SAIC own brand. Not long ago, Ford Group officially announced the exercise of priority Rover brand,