旅游如今已成为大众普遍关注的热点话题,相关部门预计到2015年,中国旅游市场将扩展到30亿人次,其中入境、出境游人数将达到1亿人次以上,从而使中国成为全球最大的入境旅游国和第四大出境旅游国。与此同时,也有更多的消费人群试图利用周末和小长假采取自驾等新兴的旅游方式加入出行大军。在此背景下,无论是报纸杂志、还是电视广播,都纷纷将视 Tourism has now become a popular topic of general public concern, the relevant departments are expected by 2015, China’s tourism market will expand to 3.0 billion passengers, including inbound and outbound tourists will reach 100 million more than that, making China the world’s largest inbound tourism Country and the fourth largest tourist country. At the same time, there are more consumer groups trying to take advantage of the weekend and small holiday to travel by car and other emerging travel routes to join the travel army. In this context, both newspapers and magazines, or television broadcasting, will have to be