汽车连锁服务的问题错综复杂,要运作成功难度很大。关键是解决好三大问题品牌运作及推广、技术支持和服务保障、服务网络体系的监控。最终形成一个具有核心竞争力的、稳固的、不断成长的组织网络,为社会提供优质高效的服务。国内的诸多汽车连锁服务企业,由于没有形成自己品牌的系列化的专有技术、产品和服务,未能很好地解决以上问题,成为制约其连锁事业发展的瓶颈。 The problem of car chain service is complex and difficult to operate successfully. The key is to solve the three major issues of brand operation and promotion, technical support and service support, service network monitoring system. The result is a network of core competencies, solid and growing organizations that provide quality and efficient services to society. Many automobile chain service enterprises in our country have not solved the above problems satisfactorily because they did not form a series of proprietary technologies, products and services of their own brands, and become the bottleneck restricting the development of their chain businesses.