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在线购物网站Giveasyoulive.com让消费者在购物时,可以在不需要有任何额外支出的同时进行慈善募捐,即消费者在该网站上完成每笔交易后,该网站就会向慈善机构捐出一笔款项。2013年11月,该机构和Freegle建立了合作关系——后者是一个线上社区项目,旨在向人们宣传对不要的物品进行重新利用,以此取代购买更多的东西。这两家机构的商业观点似乎起到冲突,但双方采取的合作策略是:Freegle的支持者每次在Giveasyoullive.com网站上进行购物,这个在线购物网站就会将获得的相应慈善款项捐给Freegle,这样一方面能提升网站购物量,同时又能为Freegle募捐。
Giveasyoulive.com, an online shopping site, allows consumers to make a charity donation without any additional expenses while shopping. That is, after each transaction is completed on the site, the site donates a charity Pen money. In November 2013, the agency partnered with Freegle, an online community project designed to inform people about the re-use of unwanted items instead of buying more. The business perspectives of the two agencies seem to be conflicting, but the strategy for the two sides to work together is that each time a Freegle backend is shopping on Giveasyoullive.com, the online shopping site will donate the appropriate charity donated to Freegle , So that on the one hand to enhance the site shopping volume, but also to raise funds for Freegle.