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在我国英语媒体文化身份构建的过程中,娱乐文化的盛行以及传统文化的缺失,导致了娱乐化倾向与理性化倾向之间的矛盾,并且难以体现我国英语媒体的文化自信心和文化独特性。因此,我国英语媒体应当在文化身份的构建中重视文化价值的重构和传统文化的回归,在发挥自身社会功能的基础上争取更多的国内外受众,彰显自身文化的独特魅力。
In the process of constructing the identity of English media culture in our country, the prevalence of entertainment culture and the lack of traditional culture have led to the contradiction between entertaining tendency and rationalization tendency, and it is difficult to reflect the cultural self-confidence and cultural uniqueness of our English media. Therefore, our English media should attach importance to the reconstruction of cultural values and the return of traditional culture in the construction of cultural identity, win more domestic and foreign audiences on the basis of exerting their social functions, and highlight the unique charm of their own culture.