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这是一个技术更新速度日益加快的时代,移动媒介已成为当今人们生活工作中不可或缺的工具,利用微信进行公众平台的搭建已成为企业进行品牌推广的重要方法。同时,这也是一个资源整合的时代,移动互联网资源同样面临整合的需求。但目前市场上公众平台普遍存在功能不全面,雷同性较大等问题。本文以汇众行赢平台的搭建为例,提出搭建功能整合型平台概念,旨在合并在同一领域的重复资源,为资源分门别类,优化整合微信平台功能,以期为用户提供给更好的服务。
This is an era of ever-accelerating technological updates. The mobile media has become an indispensable tool in people’s daily life. Using the WeChat platform to build public platforms has become an important way for enterprises to promote their brands. At the same time, this is also an era of resource integration, mobile Internet resources also face the integration needs. However, the public platform currently on the market is generally not fully functional, similarities and other issues. Taking the construction of Huizhong Traveling Platform as an example, this paper puts forward the concept of building a functional integrated platform to merge the duplicate resources in the same field, classify the resources, optimize the integration of WeChat platform functions and provide users with better services.