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现代公路货物运输企业要想持续开拓市场,必须采取符合自身特点的营销策略。公路货物运输企业营销可采用第三方物流策略、总成本领先策略、差异化策略、顾客满意策略、集中策略和多元化策略,并结合应用矩阵图决策法为企业提供营销策略的选择。
Modern road freight transport enterprises in order to continue to open up the market, we must take in line with their own characteristics of the marketing strategy. Marketing of highway freight transport enterprises can adopt the third-party logistics strategy, the total cost of leading strategy, differentiation strategy, customer satisfaction strategy, concentration strategy and diversification strategy, combined with the application of matrix decision method for enterprises to provide marketing strategy choices.