营销上的重大变革,很快就会出现“找死”与“等死”的现象。“做xx是找死,不做xx是等死”模式已成为近15年来一些营销人的标配用语,比如“做终端是找死,不做终端是等死”“做KA是找死,不做KA是等死”“做电商是找死,不做电商是等死”。这样的事情多了,我们不禁要问:为什么总会陷入这种两难选择?营销变革真的是一个悖论吗? Significant changes in marketing, and soon there will be “find the dead ” and “dead ” phenomenon. “Do xx is looking for death, do not do xx is to die ” model has become the standard language of some marketers in the past 15 years, such as “do terminal is to find dead, do not do terminal is dead ” “do KA Seek death, do KA is waiting to die ”“ is to find the electricity supplier to die, do not do electricity supplier is dead ”. There are so many things that we can not but ask: Why is it that this dilemma always gets caught up? Is marketing change really a paradox?