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品牌是用来识别一个或一群卖主的货物或劳务的名称、术语、象征或设计、或其组合,并打算用来区别一个或一群卖主和其竞争。品牌包括品牌名称、品牌标志和商标。品牌名称是品牌中可以用语言称呼的部分。品牌标志是品牌中可以被识别,但不能用语言称呼的部分。商标是经过政府有关主管部门注册登记的品牌,是受法律保护的一个品牌或一个品牌的一部分,任何其它企业不得仿效使用。品牌是广告促销的基础,是控制市场的手段,是赢得顾客的法宝,是建立形象的依据。品牌由谁来确定,一般分为制造商品牌和经销商品牌。制造商品牌是由制造商决定产品的品牌,又称生产者
A brand is the name, term, symbol or design or combination of goods or services used to identify one or a group of vendors and is intended to distinguish one or a group of vendors from their competition. Brands include brand names, brand marks, and trademarks. The brand name is the part of the brand that can be used in a language. A brand logo is a part of the brand that can be identified but cannot be addressed in a language. A trademark is a brand that has been registered by the competent authorities of the government and is part of a brand or brand protected by law. No other company may follow suit. The brand is the basis of advertising promotion, a means to control the market, a magic weapon to win customers, and a basis for building an image. Who will determine the brand, generally divided into manufacturer brand and dealer brand. The manufacturer’s brand is the manufacturer’s brand that determines the product, also known as the producer.