在进入互联网经济时代,网上销售在我国正处于起步阶段,而在美国2001年的销售额预计将达到390亿美元,预测在未来4年内将翻两番有余,即到2004年将达1840亿美元。尽管目前网上的电子零售商还不多,但随着这一领域业务的成熟运作,将会有更多的网上销售商来争夺这块诱人的蛋糕。 对于消费者来说网上营销的“4C”特点也有很大的引诱力。所谓“4C”即Consumer(消费者),Cost(成本),Convenience(便利)和Communication(沟通)。网络可 In the Internet economy era, online sales in China is in its infancy, while in the United States in 2001 sales are expected to reach 39 billion US dollars, is expected to be quadrupled over the next four years, that by 2004 will reach 184 billion US dollars . Although there are not many e-retailers online yet, with the mature operation of the business in this field, more online retailers will be competing for this tempting cake. The “4C” feature of online marketing is also very appealing to consumers. The so-called “4C” Consumer (Consumer), Cost (Cost), Convenience (Convenience) and Communication (Communication). Network available