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这是一篇兼具学习指导和销售广告双重任务的导言性质的文章。它抓住人们普遍渴望成功的心理,牢牢吸引住读者,围绕着扩大词汇量与获取个人事业成功的关系展开话题,并以大量的实证材料证实了中心观点。文章开篇即出语不凡——“你老板的词汇量比你的词汇量大”,换句话说,要当老板吗?请扩大你的词汇量。别以为这是信口胡诌,这可是那些“精明而又讲求实际的学者们”的发现。你看,康纳博士的实验证明,“大量而准确地掌握英语记号词汇”是“人获得杰出成就的一个最普遍的要素”。特曼教授证实,词汇量反映着一个人的智力水平。事实上,词汇是思维的工具,是思维的关键,是别人了解你的窗口。因此,用词得当使人成功,用词失当则使人失败。词甚至可以改变历史和生活的方向。总之,“词汇学习并非只是某种与文学有关的东西”,它是成功的要素之一。但是,作者又以一种善解人意的姿态指出,成年人要扩大词汇量并不容易,没有精心设计的计划可不行。好在作者编的“这本小书”就是“采用新的方式编排”而成的。读者只要按照书中的要求做笔记,做练习,并且动动嘴,这样“每天只需15分钟”,30天后他的词汇和生活就会达到一个“更新和更高的程度”。这是多么诱人的承诺!全文就像一位富有经验的教练在比赛前对队员说的“打气语”(peptalk),读来令人感到亲切,倍受鼓舞并使人充满信心。这大概就是为什么会有数以百万计的人坚持读完本书,并且最终得以扩大词汇量和获取事业成功的原因之一吧。
This is an introductory article that combines the dual tasks of learning guidance and sales advertising. It captures people’s general desire for success, firmly attracts readers, expands on the topic of expanding vocabulary and gaining personal success, and confirms the central point of view with numerous empirical materials. The opening sentence of the article is extraordinary - “Your boss’s vocabulary is bigger than your vocabulary.” In other words, should you become the boss? Please expand your vocabulary. Do not think that this is a mouthful, this is the discovery of “savvy and pragmatic scholars.” You see, Dr. Connor’s experiment has proved that “a large and accurate mastery of the English mark vocabulary” is “one of the most common elements of a man’s outstanding achievement.” Professor Terman confirmed that the vocabulary reflects a person’s level of intelligence. In fact, vocabulary is the tool of thinking, the key to thinking, and the window that others understand you. Therefore, using words properly to make people successful, misuse of words makes people fail. Words can even change the direction of history and life. In short, “vocabulary learning is not just something related to literature”, it is one of the elements of success. However, the author pointed out in an eloquent gesture that it is not easy for adults to expand their vocabulary. It is not feasible without a well-designed plan. Fortunately, the author’s “this small book” is made “in a new way.” The reader only needs to take notes, do exercises, and move his mouth according to the requirements in the book. In this way, “only 15 minutes a day”, his vocabulary and life will reach a “newer and higher level” after 30 days. This is a tantalising promise! The full text is like a “peptalk” that a veteran coach said to the players before the game. It reads kindly, inspired, and full of confidence. This is probably why one of the reasons why millions of people insist on reading this book and eventually expand their vocabulary and career success.