本文从辽宁成品油营销环境分析出发,通过对辽宁地区所处的宏观环境、微观环境、行业状况和主要业务进行分析,同时分析了市场面临的主要机会与威胁。在此基础上,提出了品牌营销策略、以顾客满意为中心的全方位服务营销策略和加强终端管理的建议。 Based on the analysis of Liaoning oil product marketing environment, this article analyzes the macro environment, micro environment, industry condition and main business in Liaoning Province, and analyzes the main opportunities and threats the market faces. On this basis, it puts forward the brand marketing strategy, the omni-directional service marketing strategy with customer satisfaction as the center and the suggestion of strengthening the terminal management.