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医院形象就是医院在公众印象中从内在到外表的整体特征,是医院通过自身行为向社会及公众展示其本质特征,也是给公众留下的关于医院整体性和综合性的印象与评价,它是医院文化的综合体现及外部反映。这个整体特征不是抽象的,而是包括职工形象、技术形象、服务形象等等的具体表现,就是指公众对医院的总体认识与评价。把形象管理这一现代管理理论应用于医院管理之中,是当前医院管理所面临的一个重要任务,也是
The image of the hospital is the overall characteristic of the hospital from the inside to the outside in the public impression. The hospital shows its essential characteristics to the society and the public through its own behavior. It also gives the public the impression and evaluation about the integrity and comprehensiveness of the hospital. Comprehensive reflection of hospital culture and external reflection. This overall feature is not abstract, but includes the concrete manifestation of employee image, technical image, service image and so on, which refers to the public’s overall understanding and evaluation of the hospital. The image management of the modern management theory used in hospital management, hospital management is currently facing an important task, but also