从8月1日起,凡购买IBM商用台式机、Aptiva家用电脑以及Thinkpad315笔记本电脑的客户不仅可以从经销商处购买产品,还可以直接向IBM下订单,由IBM从国内工厂向客户直接发货。IBM要做直销了?是不是要和那些和她同舟共济多年的总代理、经销商“撕破脸”?带着对IBM这一策略的好奇,以及对总代理、经销商未来命运的担忧,记者采访了IBM PC经销商管理部经理马红宇。 Beginning August 1, customers purchasing IBM Business Desktops, Aptiva Home PCs, and Thinkpad 315 laptops can purchase not only from a reseller but also from IBM directly from a domestic factory to a customer. . IBM to be a direct marketing? Is it right? And for those who work with her for many years, the distributor, “torn face”? With the curiosity of IBM this strategy, and the general manager of the distributor’s fate concerns, the reporter interviewed IBM PC Dealer Management Manager Ma Hongyu.