预计1999年全球广告支出将增长4.9%,达到3000亿美元。实力媒体公布截止到2002年的全球广告支出预测:——1999年,北美洲是成长最快的地区,亚太区再次增长,但涨幅由于日本的因素有所抑制拉丁美洲则暂时下降。——实力媒体预测增长幅度在 Expected global advertising spending in 1999 will grow 4.9% to 300 billion US dollars. Strength media released global advertising spending projections up to 2002: - In North America, where growth was fastest in 1999 and Asia Pacific grew again, the rise was temporarily declining in Latin America due to Japan’s disincentives. Strength of the media forecast growth in the