一、邮政商函广告专业化机构现状和改制的必要性自从１９９７年提出邮政广告专业化经营以来，特别是郑州会议以后，各地纷纷成立邮政商函广告专业机构，一个自上而下的邮政商函广告专业的管理框架初步形成，业务发展逐步走向正规化、规模化，推动了邮政商函广告业务的发展。从 First, the postal letter professional status of the advertising agency and the need for restructuring Since postal advertising in 1997 proposed professional management, especially after the Zhengzhou Conference, all over the postal letter set up professional agencies, a top-down postal business Letter advertising professional management framework initially formed, business development gradually toward the standardization, scale, and promote the postal letter advertising business development. From