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绿色营销将成为 2 1世纪的营销主流 ,企业需顺应这一主流的要求 ,树立绿色营销观念 ,实施绿色营销组合 ,申请绿色标志。国家也要鼓励绿色营销 ,并在全社会倡导绿色消费。
Green marketing will become the mainstream of marketing in the 21st century. Enterprises should follow this mainstream requirement, establish a green marketing concept, implement a green marketing mix and apply for a green sign. Countries should also encourage green marketing and advocate green consumption in the whole society.