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在近两年的商用车市场上,高端化和经济性是最常出现的关键词。一方面,行业发展这么多年,走单纯的数量路线已经不合时宜,企业力图以质取胜;另一方面,用户盈利能力普遍跟不上发展所需,对价格敏感度依然很高。在这种矛盾的不断调解过程中,国内商用车市场上出现了“奇怪的平衡”:高端产品难推广,市场潜力大;低端产品好上量,前景却不被看好。在高、低端产品的挤压下,中端产品脱颖而出,成为市场调整期的黏合剂。
In the last two years in the commercial vehicle market, high-end and economy are the most common keywords. On the one hand, the development of the industry for so many years, take a simple number of the route has gone wrong, companies strive to win by quality; the other hand, the user profitability generally can not keep up with the development of the sensitivity of the price is still high. In this process of constant mediation, the “strange balance” appeared in the domestic commercial vehicle market: high-end products are hard to be promoted and the market has great potential; while low-end products are good, the prospects are not optimistic. Under the extrusion of high and low end products, mid-end products stand out and become the adhesives in market adjustment period.