对于一家立志于做中国“第一零售银行”的大银行而言,如何让自己更加贴近目标客户,及时将自己的最新产品和服务信息传递给受众,让品牌形象在公众心中根深蒂固,并不是一道很容易的习题。但该银行很清楚,广告投放媒体的选择是关键,只有通过一条最有效的传播渠道,才能最大力度地直击目 For a big bank that aspires to be the first retail bank in China, how to make itself closer to its target customers and timely deliver the latest products and service information to its audience so that the brand image is deeply rooted in the public mind, It is not an easy exercise. However, the bank is well aware that the choice of advertising media is the key, and it is only through one of the most effective channels of communication that it can maximize its visibility