公共关系学是一门很现代的学科,它产生于20世纪初的美国,发展至今百余年的时间。在中国起步就更晚,只有一、二十年的时间。公共关系面向的是当代社会,研究的是当代社会的政府、企业及各类社会组织对内协调、平衡关系,对外传递信息,树立良好的形象等一系列的公共关系活动。而民俗文化是在漫长历史发展过程中,民众所创造、享用并传承下来的生活文化。是人类取得的物质和精神方面的成果。一个面对的是现实社会,一个面对的是历史传统,那么,二者之间有什么必然的联系呢?一民俗文化在公共关系活动中占有重要地位我国的公共关系学研究起步较晚,现有的公共关系学理论大多是从 Public relations is a very modern discipline. It originated in the United States in the early 20th century and has been developed for over a hundred years now. It started later in China with only one or two decades. Public relations is oriented toward the contemporary society and studies a series of public relations activities such as coordinating and balancing internal relations among government, enterprises and social organizations in contemporary society, transmitting information externally and establishing a good image. The folk culture is a life culture created, enjoyed and inherited by the people during the long historical development. It is the material and spiritual result achieved by mankind. One face is the reality of society, one is facing the historical tradition, then, what is the necessary relationship between the two? A folk culture plays an important role in the public relations activities of China’s public relations study started late, The existing theory of public relations mostly from