一、公共危机和危机管理公共危机特指一种突发事件,美国学者罗森豪尔特认为危机是指“对一个社会系统的基本价值和行为准则架构产生严重威胁.并且在时间压力和不确定性极高的情况下必须对其作出关键决策的事件。”这类决策极为复杂而困难,往往关系到组织的安危。有效的危机管理需要做到如下方面:移转或缩减危机的来源、范围和影响;提高危机初始管 First, the public crisis and crisis management Public crisis refers specifically to a sudden event, the United States scholar Rosenhold think crisis refers to “a serious threat to the basic values ​​of social systems and code of conduct architecture and in time pressure and uncertainty Extremely high circumstances must make a key decision-making event. ”Such decisions are extremely complex and difficult, often related to the organization’s safety. Effective crisis management needs to be done in the following areas: shifting or reducing the source, extent and impact of the crisis; improving the initial crisis management