我曾随湖北省沙市市一轻系统赴港考察参观了一些工厂,广告设计公司及展览会和市场。在此,将所得印象和感受综述如下。一、市场销售形式香港是一个国际市场。世界各国的商品都不断涌向这一市场,为我们了解各国的商品包装情况提供了有利条件。香港市场的商品零售形式基本有四种,即超级市场(自助市场),百货公司、专业商店及街头流动摊贩(较集中的当地叫“女人街”,似我们国内的集贸市场)。香港商场—般无空旷的店堂。他们的店堂全都满布货架,高度利用了室内空间。但这种陈列形式并不使人感到拥挤,反而使人视野开 I visited a number of factories, advertising design companies, exhibitions and markets with a light system in Shashi City, Hubei Province. Here, the resulting impression and feelings are summarized as follows. First, the marketing form Hong Kong is an international market. All the countries in the world are constantly flocking to this market, providing favorable conditions for us to understand the packaging of commodities in various countries. There are basically four forms of retail sales in the Hong Kong market, namely, supermarkets (self-service markets), department stores, specialty shops and street vendors (more centrally called “Women’s Street”, like our domestic bazaars). Hong Kong shopping malls - like no empty shop. Their storerooms are full of shelves, highly utilized indoor space. However, this form of exhibition does not make people feel crowded, but make people vision