格力人提出了科学的新服务观,认为空调服务应以产品质量为中心,并贯穿在产品生产营销全过程中,与售后服务相比,空调产品的服务要强化售前和售中。格力提倡的这种大服务观把服务看作是产品的有机组成部分。空调是一种产品,服务也是一种产品,目的都在于不断满足消费者的舒适性要求。从 Gree people put forward a new scientific concept of service that air conditioning services should be based on product quality and throughout the entire process of product marketing, and after-sales service, air-conditioning products and services to strengthen pre-sale and sale. This big service concept Gree advocates regards service as an integral part of the product. Air conditioning is a product, service is also a product, the purpose is to continuously meet the consumer comfort requirements. From