如今女性化妆品种类繁多、档次齐全,抗皱、增白、祛斑等功能各异,且品牌之间也有一定的价格差异,市场竞争异常激烈。各厂家为使其产品在市场中占有更多的份额,不惜花重金作商品广告,搞别开生面的促销活动,以宣传产品赢得更多的消费者。作为化妆品的生产经营者只有了解当今化妆品的主要消费者——女性的购买心理状态,了解她们对化妆品还有哪些需求,才能开发生产出适销对路的产品。如果能发展为一套 Today, women’s cosmetics a wide range of grades complete wrinkle, whitening, freckle and other functions vary, and there are certain brand differences in price, the market is extremely competitive. The manufacturers in order to make their products occupy more market share, hesitate to spend heavily for product advertising, engage in extraordinary promotions, to promote products to win more consumers. As a cosmetic manufacturer only understand the main consumers of today’s cosmetics - women’s buying psychology, to understand what they need for cosmetics in order to develop and produce marketable products. If you can develop into a set