广告的作用是什么?这个问题其实很简单,就是向人们传播信息。但是,有些问题简单得不能再用减法的时候,其实可能已经复杂得不能再用加法。美国的一位广告巨匠汤姆·伯瑞尔对广告的作用作了这样的释义,他说:“广告的作用就是使人们对产品有一种感觉。最佳的方法就是去拨动建立在产品和观众间的那组情感之弦。”这段精彩释义,从字面上看很 What is the role of advertising? The problem is actually very simple, is to spread the message to people. However, when some problems can not be used for subtraction any further, it may actually be too complicated to use addition. Tom Barrell, an advertising giant in the United States, made the following comment on the role of advertising: “The role of advertising is to make people have a feeling about the product. The best way to do this is to set up the product and audience Between the group of emotional strings. ”This wonderful paraphrase, literally it is