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在电视媒体集团化、专业化的今天,品牌经营已成为提升频道形象、增强媒体竞争力的一项重大策略。凤凰卫视通过树立频道形象、人才引进和推行“明星策略”从整体上树立品牌形象,这对中国电视传媒的发展有较高的参考价值。
In the television media group, professional today, brand management has become a major strategy to enhance the channel image, enhance the competitiveness of the media. Phoenix TV set a brand image as a whole by establishing a channel image, introducing and implementing talents, and “star strategy”, which has a higher reference value for the development of China’s television media.