商务组织的商誉,经常会受到组织内外各方面因素的影响,并非总是处于理想的状态。有时,它还会因为某种非常性因素的影响而形成商誉危机。商誉危机的出现,轻则影响商务组织的正常运转,重则危及商务组织的发展甚至生存。因此,当今国内外的商务领域,人们都把商誉危机处理看成是商务组织商务管理的一项重要内容。 The goodwill of a business organization is often influenced by various factors inside and outside the organization, and it is not always in an ideal state. At times, it also creates a goodwill crisis because of the influence of certain factors. The emergence of the goodwill crisis affects the normal operation of business organizations, and threatens the development and even survival of business organizations. Therefore, people in the business world, both at home and abroad, regard the processing of the goodwill crisis as an important content of the business management of the business organization.