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二、增强战略观念,树立良好的形象组织形象是一个企业、民族乃至一个国家在社会公众心目中的信誉、威信的心理表征。增强形象战略观念,在公众中树立良好的组织形象,对于社会组织巩固、发展具有非常重大的意义。设计和塑造组织形象也是社会思维制导在管理活动中的主要体现之一,其作用不亚于群体精神。而塑造组织形象的根本途径是增强战略观念。只有从战略的视野设计和塑造组织形象,才能使树立起来的形象更加崇高和持久。
Second, to enhance strategic concepts and establish a good image Organizational image is a business, nation and even a country in the public minds of the reputation, prestige, psychological representation. To enhance the concept of image strategy and establish a good organizational image among the general public is of great significance to the consolidation and development of social organizations. Designing and shaping the organizational image is also one of the main manifestation of social thinking in the management activities, its role is no less than the group spirit. The fundamental way to shape the organizational image is to enhance the strategic concept. Only by designing and shaping the organizational image from a strategic perspective can the image that has been established become even more noble and lasting.