一、形象设计现阶段发展特点随着社会主义市场经济的快速发展和物质文化生活水平的日益提高,人们对美的追求更加迫切。未来,形象设计师将成为热门的职业。现今形象设计处于初步发展阶段,服务对象以往都是集中在剧团、电影公司、电视台、模特经纪公司等单位的影视演员,或者在影楼、形象设计公司为个人做形象设计。处于起步阶段的形象设计专业标准没有明确界定,也缺乏专业测评机构和培训机构,导致行业发展不规范、 I. Characteristics of the Present Stage of Image Design With the rapid development of the socialist market economy and the ever-increasing material and cultural life, people’s pursuit of beauty is even more urgent. The future, the image designer will become a hot job. Today’s image design is in the initial stage of development, the service object in the past are concentrated in the troupe, movie company, television stations, model agencies and other units of film and television actresses, or studio, image design company for personal image design. In the initial stage of the image design professional standards are not clearly defined, but also the lack of professional evaluation agencies and training institutions, leading to the development of the industry is not standardized,