论文部分内容阅读
品牌既是进入行业的壁垒,也是进入行业的手段。——爱德华·陶博品牌延伸品牌延伸是指企业将某一知名品牌或某一具有市场影响力的成功品牌扩展到与成名产品或原
The brand is both a barrier to entry into the industry and a means to enter the industry. - Edward Taobao brand extension Brand extension refers to the enterprise will be a well-known brand or a market success of the brand has been extended to reach with the famous product or original