随着市场经济的发展，商业企业趋于大型化、集团化。企业为拓展市场，扩大市场“空间”，增加市场覆盖面，扩大影响，而开展异地营销活动。在开展异地营销中，不乏成功者，也有失败者，如天津仟村、广州仟村、上海一百四川店、上海一百合肥店等相继停业。总结其失败原因，... With the development of market economy, commercial enterprises tend to be larger and collectivized. Enterprises to expand markets, expand the market “space” to increase market coverage and expand their influence, and carry out marketing activities in different places. In carrying out off-site marketing, there are many successful people, there are losers, such as Tianjin Qian Village, Qianqian Village in Guangzhou, Shanghai, Sichuan shop, Shanghai, one hundred Hefei, etc. have been closed down. To summarize the reasons for its failure, ...