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2013最后一天,华为在企业报告《用数字赢未来,数字化重构新商业》中指出“未来的企业,无论从事的什么行业,也无论企业的规模大小,首先是一个‘高科技企业’,不能充分利用信息技术实现业务升华和改造的企业,在信息时代是没有生存空间的”。这句话正在传统媒体行业中逐步得到验证。2014新年伊始,根据CTR全媒体广告1月分析,中国传统媒体广告并未出现令媒体感到乐观的走势,0.4%的微弱涨幅或预示着传统媒体广告的弱势格局正在
On the last day of 2013, Huawei pointed out in its report “Digging the Future with Numbers and Digitizing New Business” that “no matter what kind of industry the company is engaged in and no matter the size of the enterprise, the first is a high-tech enterprise, Enterprises that can not make full use of information technology to achieve business sublimation and transformation have no living space in the information age. ” This sentence is gradually being verified in the traditional media industry. At the beginning of the 2014 New Year, according to a January CTR analysis of CTR-based media advertisements, there was no trend for the Chinese media to feel optimistic about the media, with a slight increase of 0.4% or a sign of a weak pattern of traditional media advertisements