要做好创新管理,首先要思考,什么是创新?第一,创新并不等于创意。创意才是可遇不可求的,可能有时就是神来一笔,但是创新本身的涵义并不是可遇而不可求的。一些创意可能是来自于个人智慧,一个艺术家或是一个企业经营者,妙手偶得某个很好的创意,这是可遇不可求的。而创新的概念就是成功地运用新的想法、新的理念,是要从不同的角度,也就是突破行业里传统想法的禁锢,从大家公认为不可行的一些角度出发,去思考新的理念,来开发新的产品和服务。就 To do a good job of innovation management, we must first think, what is innovation? First, innovation does not mean creativity. Creativity is something that can and can not be done. It may sometimes be a god, but the meaning of innovation itself is not a matter of course. Some ideas may come from personal wisdom, an artist or a business owner, a good hand even a good idea, it is a rare case. The concept of innovation is the successful use of new ideas, new ideas, is from a different perspective, that is, break the traditional thinking in the industry imprisonment, from what we consider as not feasible point of view, to think about new ideas, To develop new products and services. on