面对新媒体的深度冲击和传播方式的巨大变革,我国行业报的市场生存利器仍然是其拥有的“权威、前瞻和专业”的内容产品、稳固的渠道资源和深厚的人脉资源。在这种背景下,中国黄金报社正在紧随黄金产业全球化的步伐,努力打造一份更具思想深度、文化厚度和商业价值的新型产业经济类媒体。实施覆盖全产业链的立体化内容报道策略近年来,《中国黄金报》以“内容倒推”的原则,构建了全新的内容格局、传播格局和营销格局,即“先摸清楚谁是报纸的主要客户,他的需求是什么,我能 Faced with the profound impact of new media and the huge changes in the way of communication, China’s industrial newspaper’s market survival tool is still its ”authoritative, forward-looking and professional“ content products, solid channel resources and deep network resources. Against this background, the China Gold News Agency is closely following the globalization of the gold industry and striving to create a new type of industrial economic media with more ideological depth, cultural thickness and commercial value. In recent years, ”China Gold News“ to ”content backwards “ principle, to build a new content pattern, communication pattern and marketing pattern, that ”First find out who Is the newspaper’s main customer, what is his demand, I can