知识营销与市场营销的差异性不仅仅表现于其营销主体的差别上,更表现于二者对营销对象进行促销时所表现出来的差异上。这种差异表现在:在市场营销中其产品内含的信息与知识量小,消费者易于理解和接受,而在知识营销中,由于其经营的产品多为高新技术产品,产品中蕴含着丰富的知识 The difference between knowledge marketing and marketing is not only reflected in the difference between the main marketing, but also manifested in the differences between the two when marketing the marketing object. This difference is manifested in the marketing of its product contains a small amount of information and knowledge, consumers easy to understand and accept, and in knowledge marketing, because of its products are mostly high-tech products, the product contains a wealth of knowledge