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虽然汽车和房地产一样,近几年都被视为国民经济的支柱产业,但与房地产的一路高歌相比,汽车企业则是在持续的降价声中求发展。持续的降价趋势,不断压缩着厂家和经销商的利润空间,同时,还给市场造成持币待购的心理,这些都给汽车企业的生存和发展带来很大的困惑和苦恼。怎样在持续的降价声中更好地求得生存和发展,这是摆在每一家汽车企业面前不可回避的问题
Although automobiles and real estate have all been regarded as the pillar industries of the national economy in recent years, compared with the real estate singing all the way, auto companies are seeking continuous development in price cuts. Sustained price-cutting trend, continue to shrink the profit margins of manufacturers and distributors, while giving the market to create the currency to be purchased psychology, which have brought great confusion and distress to the survival and development of auto companies. How to better survive and develop in the continuous price reduction is an unavoidable problem that every automobile enterprise faces