企业新闻宣传工作对内促进生产经营、增强企业凝聚力,对外塑造企业形象,扩大社会影响,在企业走向市场和两个文明建设中有着不可替代的重要作用。首先,它是企业进行思想教育的得力工具。我厂每年都要树立一批标兵模范,党委把它作为加强思想政治工作,搞好精神文明建设的一项重要措施。厂报、厂电视台根据党委的意图.有计划、有步骤地进行宣传,讴歌和弘扬他们的先进思想和事迹,在全厂形成了振奋精神、艰苦奋斗、励精图 Corporate press publicity work to promote production and management within the enterprise to enhance cohesion, shape the corporate image of the external expansion of social influence in the enterprise to the market and the two civilizations has an irreplaceable important role. First of all, it is an effective tool for ideological education in enterprises. Every year, our factory should set up a number of model demonstrators. Party committees regard it as an important measure to strengthen ideological and political work and improve the building of spiritual civilization. According to the intent of the party committees, the factories and television stations of the factory made public outreach programs in a planned and systematic manner, praised and carried forward their advanced thinking and deeds, and formed a whole-plant spirit of encouraging, working hard and making every effort