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通过重访沉默的螺旋理论,综述西方学界近三十年来相关理论的发展,本文梳理了四种研究视角,并以此探讨了该理论的研究进路:针对孤立恐惧和媒介效果的跨文化研究,针对大众媒体一致性报道的媒体效果研究,针对关键概念细化与理论体系完善的纯理论研究,针对概念操作化和研究方法的方法论研究。本文进一步分析了关于新媒体与沉默的螺旋的理论现状,认为此项研究应当离开“是否存在”的浅层问题,而转向“如何存在”的深层媒介效果研究,以及“具有何种存在意义”的媒介批判研究。在后一问题上,反思中国现实,沉默的螺旋警示了国家与社会之间有关权力抗争和共识的双重困境。
By reviewing the silent spiral theory and reviewing the development of related theories in the western academic circles in recent thirty years, this paper reviews four research perspectives and explores the research approach of this theory: a cross-cultural study of isolated fear and media effects , Aiming at the media effect of mass media consistency reporting, aiming at the purely theoretical research on the refinement of key concepts and the perfection of theoretical system, and the methodological research on conceptual operation and research methodology. This article further analyzes the theoretical status quo on the spiral of new media and silence and argues that the study should move away from the shallow question of whether it exists and turn to the deep media effect of how it exists. What is the significance of "media critique. On the latter issue, reflecting on the reality of China and the spiral of silence has warned of the dual predicament of power struggle and consensus between the state and society.