论文部分内容阅读
1.4社会营销概念社会营销概念认为公司的要务是要确定目标市场的需要、欲望以及兴趣,这样才能比竞争者更有效果和更有效率地提供所需要的满足,同时能维持或增进
1.4 The concept of social marketing The concept of social marketing considers it imperative for the company to identify the needs, desires and interests of the target market so as to provide the required satisfaction more efficiently and efficiently than the competitors while maintaining or enhancing