一个人的生活方式是若干产品或服务的组合,也就是说每一个人或某一类人都被这样那样数不清的产品或服务包围着。这无论是对消费者而言,还是对企业而言,都是一件繁琐的事。对于消费者而言,需要记忆大量的产品或服务信息,并且还不断被新的产品或服务信息冲击着;对于企业而言,产品或服务过多,就难于集中资源去扶持优势产品或服务,甚至造成资源的不足或浪费。在这种情况下,通过把生活方式品牌化,可以解决这个问题。也就是, A person’s lifestyle is a combination of a number of products or services, that is to say, each person or group of people is surrounded by so innumerable products or services. This is a tedious task both for the consumer and for the business. For consumers, the need to remember a large number of product or service information, and is constantly being hit by new product or service information; for businesses, too many products or services, it is difficult to focus resources to support the advantages of products or services, Even caused the lack of resources or waste. Under such circumstances, this problem can be solved by branding the lifestyle. That is,