曾和中国电影一同备受青睐的电影路牌广告,正随着大众媒介的发达而渐从人们的视线中消失。电影路牌广告的衰落,是有因可寻的。首先是创作手法陈旧,缺乏刨新思路。人工绘制的老办法几十年来沿用至今。一管画笔,几桶油彩,照着宣传资料往墙上涂描一番,一块电影路牌广告就算制作完成了。且不论那 With the popular Chinese movie cinema sign advertising, with the development of the mass media gradually disappear from people’s attention. The decline of the movie street sign advertising is due to find out. The first is the old way of writing, the lack of new ideas Planing. The old method of artificial drawing has been in use for decades. A tube of paintbrush, a few barrels of oil paint, according to promotional materials painted on the wall to describe some, even if a movie street advertising is completed. And no matter that